ScaleUp

Don't say you're good.
Show the Score.

Make the real product decisions that shaped the world's best products. See what the leaders did. Every call builds your Score.

Like a CIBIL score for financial health. Yours to share. The first 100 accounts are free for life.

The ScaleUp home screen: your Score and today's cases

Your product judgment,
in one number.

Built from the decisions you call, across six areas of product judgment. Private until you share it.

PricingActivation and retentionPrioritisation Go-to-marketMetrics and experimentsDiscovery and positioning
500+ real product decisions, drawn from the histories of Netflix, Slack, Spotify, Airbnb, Duolingo and others. Every one with a documented outcome, including the calls that went wrong.

How the Score is built.

Every decision you call is graded against what the company actually did. Right, it rises. Wrong, it falls. Your first eight decisions place you. Every one after that is a step.

Your first eight decisionsPlacing you
Spotify, 2023Metrics+12
Netflix, 2011Pricing−9
Slack, 2016Go-to-market+11
Duolingo, 2019Retention+8
Airbnb, 2014Positioning−7
Superhuman, 2018Prioritisation+10
Dropbox, 2012Retention+6
Notion, 2020Pricing+5
Eight decisions to go
Six areas, one number.

Pricing to positioning. The number carries all six; the record shows each.

Only your calls move it.

Nothing you can buy touches it. Nothing you write about yourself either.

Private until you share it.

Show it when it says what you want it to say. Anyone you show it to can check it.

Your judgment gets you hired, promoted and paid. Nobody can see it.

A résumé lists titles. An interview tests an hour. The most valuable thing about you has never had a number.

A résumé says what the team did. The Score says what you would decide next.

The résumé
A. Sharma
Senior Product Manager · 2021–2024
  • Grew retention 18% by launching a re-engagement flow, leading to a 3× lift in weekly actives.
  • Cut onboarding drop-off 11% by redesigning the first session.
  • Led pricing change that lifted ARPU 9%.

Whose call was it? What would they decide tomorrow? Written by the candidate, checked by nobody.

The Score
736of 1,000
Activation and retention31 of 40 right
Pricing22 of 29 right
Go-to-market12 of 25 right
94 decisions on the record · updated yesterday

Every decision, every call, what happened. Earned only by playing. Anyone you show it to can check it.

Your judgment is the résumé now.

Inside the app.

Every day

The decisions that made companies.

What a product leader once faced, put in front of you before you know what they did. Make your call, then see theirs.

The reveal: what you chose, what they did, what happened
The season

Every week is a race.

Every nightDuels in the Arena.
Every weekA race against players at your level. Top three take titles and coins.
TournamentsA bracket, a final and one winner.
Every seasonThe total that becomes your Score.
The Board: your score this season and this week's race
The Coach

A Coach who tells you why.

Ask why the leader called it differently, argue your case, hear it out loud if you like.

The Coach mid-reply
Your record

A record you can show.

Every decision you called, every medal, where you are strong, where you lose most. Share the card when the number says what you want it to say.

Share this record: a card with your Score

Try one decision.

Ninety seconds. No sign-up. A taste of what the app does with one call.

A real decision
The reveal
What it does to your Score
Fifteen seconds, head to head
This morning's news
Your first card
Today's case1 of 3

A music streaming company, 2023. Which test do you run?

Thousands of paid ads are generated by pairing artists with templates. A fixed rule decides which get bought. A new model predicts registrations better on paper. The budget is real money.

Right call.Your first decision on the record.
You chose—
They didLive A/B test, two regions, three weeks
What happened

The company was Spotify. The live test won: cost per registration fell 4% and 14% in the two regions on a higher click-through rate, and the model went everywhere. Over its life the team credited it with 9% more monthly active users.

MetricsTest the decision, not a proxy of it
The backtest is free and fast, and it cannot test the decision: the history only holds ads the old rule already chose.
Your ScoreAfter one call
+12

Right, it rises. Wrong, it falls. Your first eight decisions place you; every one after that is a step.

Head to head0:15

Your 50/50 test flags a sample-ratio mismatch. Assignment logs look clean. First move?

This morning3 stories
An example from the app's morning news
Higgsfield hits $1B run rate, pivots from consumers to ad agencies

Crossed $1 billion annualised revenue 18 months after launch, after shifting from consumer creators to creative agencies, now 70 percent of revenue.

PrioritisationThe segment that pays compounds

The same judgment, read on the day's real product moves.

Share this recordDay 1

Two calls on the record. Eight more and the Score is yours.

Get the app
“I have sat in enough hiring rooms to know that the best product judgment in the room rarely belongs to the best résumé in the pile. We built ScaleUp so that judgment has a number of its own, earned on real decisions, that a PM can carry anywhere. I want the day to come when someone asks for your Score before they ask for your CV.”
Nirpeksh NandanFounder of ScaleUp. Serial entrepreneur, ex product leader and VP Product across organisations.

The first 100 accounts are free. For life.

No card, no trial clock. After the thousand, membership is paid.

Questions.

What is the Score?

A number from 0 to 1,000 for your product judgment. It is placed by your first eight decisions and moves with every call after that: up when you call a real decision right, down when you miss.

Who can see my Score?

Players in your weekly race see your first name, your initial and your Score. Your Record and your answers stay private until you share them.

Where do the decisions come from?

Real company decisions with documented outcomes, the company hidden until the reveal.

Can I buy a better Score?

No. Nothing you can buy touches it.

Is this only for product managers?

It is built for PMs and for anyone who makes product calls: founders, growth and marketing operators, people preparing for PM interviews.

Is it free?

The first 100 accounts are free for life. After that there is a membership; the price is announced before those accounts run out.

Android?

iPhone first. Android follows.

How much time does it take?

A decision a day takes about ninety seconds. The rest is there when you want more.

Is my data safe?

Your phone number is used to sign in and for nothing else. See the privacy policy.

Your Score starts with one decision.

On the App Store now. iPhone first; Android follows.

Download on the App Store
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